This Logo Concept Is Giving Inspirations to Memphians
Memphis, TN is a city with a rich history, a vibrant culture, and a diverse population that’s heading towards a bright future. With two separate logos for the city, it’s always been difficult for the city to represent this level of culture and excitement in an identifiable way, until now. The Memphis logo concept is the perfect bridge between the past and the present, drawing inspiration from the same typeface used in 1970 and the city’s majestic symbol of the River Wolf.
The Logo Concept
“The logo celebrates the iconic letter ‘M’ and is a modern interpretation of the Memphis badge,” said Trey Lee, the lead designer at Memphis-based development agency FastFive Digital. The Memphis logo concept was developed to reflect the incredible growth the city is currently experiencing on all fronts and to serve as a graphic representation of the city’s culture, spirit and character. The logo is reflective of the city’s iconic music, art, education, food and technology landscapes.
What’s Special About the Logo?
Other than being an amazing representation of the city’s identity, the logo also includes a unique shape called a wolf tooth, which serves as a tribute to Memphis’ river heritage. This wolf tooth is a representation of the mighty Greenbelt and is symbolic of the city’s ability to bring people and cultures together.
What’s Next for the Logo?
Now that the Memphis logo concept has been designed, the next step is to add the finishing touches to it so it can be put to use by people in different ways. The logo will be featured in advertisements, websites, and on various products like shirts and hats to help increase brand awareness and recognition, creating a distinct presence in the market.
FAQ
Q. What typeface does the logo use?
A. The logo uses the same typeface used in 1970 that is a modern interpretation of the Memphis badge.
Q. What is the wolf tooth shape?
A. The wolf tooth shape is a representation of the mighty Greenbelt and is symbolic of the city’s ability to bring people and cultures together. It also serves as a tribute to Memphis’ river heritage.
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