The History of Graphic Design: Examining the Impact of the 6th Edition of Philip B. Meggs’ Book
Editor Philip B. Meggs’ 6th edition of the ‘History Of Graphic Design’ book is one of the most important works in the design industry. It chronicles the evolution of graphic design from its earliest origins in 1400s German woodcuts to the contemporary era of computer-generated design. For professionals, amateurs and students of the field, this work provides invaluable insights into the evolution of graphic design. This article looks at the impact of this landmark book and explores what new or updated information it provides.
The History Of Graphic Design: Examining Philip B. Meggs’ 6th Edition
Philip B. Meggs’ 6th edition of ‘History Of Graphic Design’ is a comprehensive review of the evolution of visual communication from the beginning of the printing press to the present day. It follows the history of visual communication from its origins in ancient hieroglyphics, through the development of printing, photography, film, and electronic media. It also discusses the history of design and its major influencers, from William Morris to Saul Bass.
One major focus of the 6th edition is the emergence of modern technologies and their impact on graphic design. It tracks the development of digital imaging, computer illustration, and desktop publishing. It examines the impact of new tools, such as Adobe Photoshop, on the industry, as well as the emergence of the World Wide Web. It also looks at the emergence of animation and motion graphics, and their influence on the industry.
The book also forays into branding, looking at the history of corporate identity and logo design. It covers the growth of advertising, from its earliest forms, to the big budgets of the present day. It looks at the impact of marketing on branding, including the use of celebrities and social media influencers. It also explores the use of ‘green’ design, and its impact on corporate branding.
Conclusion: The Impact of the 6th Edition of Philip B. Meggs’ Book
Philip B. Meggs’ 6th edition of the ‘History Of Graphic Design’ book is a comprehensive review of the evolution of visual communication from the beginning of the printing press to the present day. It provides invaluable insights into the history of the design industry and how modern technologies have impacted it. It is a must-read for professionals, students, and amateurs alike.
FAQ
Q: When was Philip B. Meggs’ 6th edition of ‘History Of Graphic Design’ published?
A: The 6th edition of Philip B. Meggs’ ‘History Of Graphic Design’ was published in 2020.
Q: What does the 6th edition of Philip B. Meggs’ book cover?
A: The 6th edition of Philip B. Meggs’ book covers the history of visual communication from its origins in ancient hieroglyphics, through the development of printing, photography, film, and electronic media, to the present day. It also discusses the history of design and its major influencers, from William Morris to Saul Bass, and covers the impact of modern technologies and branding on the industry.
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