Gathering Positive Testimonials for Creative Professionals
As a creative professional, having positive customer experience garnered as a result of your work can be an incredibly valuable asset. From websites and apps to graphic and marketing materials, providing customers with a product they love can help ensure ongoing success. One way to engage potential clients and display this customer experience is through testimonials.
Steps for Collecting Testimonials
When crafting a request for a customer testimonial, it’s best to customize the request. Ensure that you provide the customer with as many details as possible related to the project and indicate the way you want them to send in the testimonial i.e., via email, an online survey, a voice or video recording.
Step 1: Pick Select Clients
When requesting customer testimonials, it’s important to have an understanding of which clients are most likely to have a positive impression of their customer experience. If their interactions has been overly strained, it’s likely a testimonial from them won’t accurately reflect your customer service. Instead, focus your requests on clients who raved about their user experience and indicated a desire to work with you again in the future.
Step 2: Make the Request
Once you’ve chosen whom to request a testimonial from, it’s time to make the request! Be sure to provide them with as many specifics about the project as you can. Not all customers retain the information in the same way. Therefore, the clearer the request is, the better chance you have of getting an effective and meaningful complement to your overall customer experience.
Step 3: Publish the Testimonial
Once you’ve received the customer testimonial, it’s time to publish it in a way that’s most effective and beneficial to your business. Depending on its length, it can be used on your website, as social media posts, or in presentation materials. Publish the customer’s name or company along with the testimonial in order to maximize its impact.
FAQs
What are customer testimonials?
A customer testimonial is a customer’s written or spoken statement of their experience with a specific product or service. This testimonial can be used to improve customer engagement and strengthen customer relationships.
What is the best way to collect customer testimonials?
The best way to collect customer testimonials is to make a unique, personalized request to select clients. Additionally, provide them with as many specifics related to the project as possible. Once you’ve received the customer testimonial, it’s important to publish it in the most effective and beneficial fashion.
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