Creative Professionals: How to Showcase Your Work
Creatives can rely on a portfolio to showcase their work. Your resume shows recruiters your skill set, but your portfolio demonstrates the breadth of your experience. It’s the way which you can stand out from other creative professionals, so it’s important to build one with success and intentionality.
Gathering and Organizing Work
The crux of any excellent portfolio is robust, varied samples of work. Choose your best pieces that showcase your skills to the fullest extent. If you no longer have access to your projects, you can instead create fresh, relevant pieces. You can also create a “work in progress” folder that shows you’re constantly creating.
Group pieces of your portfolio together by medium (video, photography, design, etc.) or by a common theme. This could be targeted to a specific industry or job type depending on the role you’re applying for. Your pieces don’t need to be organized wholistically if the work stands alone. This can help employers get an overview of your work quickly.
Optimizing Your Portfolio for Recruiters
You’re not supplying a resume, so you can get creative with how you present your work. Narrative text is good, as are before and after photos. You can also use templates and layout designs that you created, or present raw data as a series of bar graphs, or samples of code.
Your portfolio should link to other mediums, too. Include your portfolio in your resume, a website, or even a PDF. This will help get recruiters to your portfolio as quickly as possible.
Creating a portfolio is essential for any creative professional. The most critical aspect is to tailor your portfolio to each job you’re applying for. The aim of a portfolio is to give employers a taste of your capabilities, and let your work tell the story.
FAQs:
Q: How can I make sure my portfolio stands out?
A: Choose your best work and display them in an attractive, organized manner. Make sure to update your portfolio with fresh, relevant pieces. Additionally, be creative with how you present your work, and don’t forget to link to other mediums like Facebook, Instagram, and your resume.
Q: How do I know when it’s time to update my portfolio?
A: Ideally, you should aim to update your portfolio every six months or whenever you have new projects to add. This will show potential employers that you’re creating frequently and that your skill set is always improving.
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