The Power of Hashtags in Graphic Design
The hashtag is widely-used on social media, but as it turns out, it’s also a valuable tool for graphic designers. Using the right hashtags can help expand your reputation and reach as a designer, but how and when should you use them? This guide will teach you everything you need to know about leveraging the power of hashtags.
When and Where to Hashtag
So, when is it appropriate to use a hashtag? Generally speaking, Twitter, Instagram and other platforms are the best places for hashtags, as that’s where they’re most commonly used. As for when you can get the most mileage out of your hashtags, the time to post varies, depending on the specific platform. Generally speaking, Twitter allows users to post hashtags at any time, while Instagram suggests posting around “peak hours” — those with the most active, engaged users. In the US, peak hours typically include times during the work day and after work hours and usually between 8-11PM.
Choosing the Right Hashtags
When you’re using hashtags as a graphic designer, it’s important to choose the right tags. The best tags are those that are popular, but not too popular. You want to pick a hashtag that has a healthy mix of followers and posts; if there are too few posts, then it won’t get you much exposure. On the flip side, if the hashtag is too contested, then you won’t stand out from the crowd.
It’s also helpful to create custom hashtags — specifically for your designs and your brand. Unlike popular hashtags that a lot of people already follow, your custom tags will make it easy for potential customers to find you and your work!
FAQ
Q: What are the benefits of using hashtags?
A: The main benefit of using hashtags is that it enables more people to find your work. Due to the way hashtags are organized, they’re one of the best ways to get your work seen by more people. The more popular a tag is, the more people can potentially come across your work.
Q: Are there any downsides to using hashtags?
A: The major downside of using hashtags is that it can become too easy for vague, generic hashtags to overpower the more specific ones that you’ve chosen for yourself. Keep track of the exact tags you’re using, and try not to rely too much on popular, but generic, tags.
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