Environmental Graphic Design: A Guide to Wayfinding
Have you ever been inside a corporate environment, professional building, or government facility and noticed the abundant use of color and shape to provide visual cues? If yes, you’ve likely encountered environmental graphic design, a form of graphic design that uses visual elements to allow visitors to understand their environment and/or be directed to their desired location.
Environmental graphic design is often used to communicate messages, brand identities, and concepts in non-verbal formats. It is a form of communication and wayfinding that designers use to illustrate space and movement within an environment.
What is Wayfinding?
Wayfinding is the process of learning and understanding how to move from one place to another. Environmental graphic design allows visitors to comprehend their environment in order to successfully find their way around any given space.
This is done by providing physical cues and signage, as well as visual navigation markers such as color, symbols and typography,m to help enhance the orientation of a visitor in a space.
Examples of Environmental Graphic Design
Have you seen the vibrant corporate building in the image pictured here? This is an effective example of environmental graphic design for wayfinding.
The clever use of subtle gradients and angles of pastel yellow and pink can be seen to provide direction to each hallway of the building. The combination of shapes and colors provide cues to the direction and purpose of each hallway, allowing visitors to easily navigate the halls of the building.
Another example of environmental graphic design with powerful visual impact is the use of symbols. This can be seen in the image of the airport lobby. Bright accents of red and yellow are used to portray a dynamic form of travel while guiding visitors clearly to their respective destinations.
An Aid to Wayfinding
Environmental graphic design can be used as an aid to wayfinding and orientation within any given environment. It helps to create positive user experiences, facilitates movement, and provides valuable branding opportunities.
For example, different color schemes and patterns can be used to distinguish one area from the other, allowing visitors to be directed quickly and easily to the desired destination.
Environmental graphic design is also designed to be aesthetically pleasing, presenting an attractive and humanistic experience for visitors.
FAQs
What is environmental graphic design?
Environmental graphic design is a form of communication and wayfinding that designers use to illustrate space and movement within an environment. It uses visual elements such as color, symbols and typography to help enhance the orientation of a visitor in a space.
What are some examples of environmental graphic design?
Examples of environmental graphic design include the use of color, the use of symbols, and the use of different color schemes and patterns to distinguish one area from the other. These can all be used to direct visitors to their desired destination swiftly and easily.
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